Case Study - Empowering investment decisions for tomorrow

Overview

Investtech is a leading Scandinavian firm pioneering extensive research on behavioral finance and technical analysis of stocks. Investtech’s research findings have been leveraged to create an extensive decision support system. This is pivotal in analyzing stocks and other securities, and is capitalized on by investors across the world everyday.

Investtech banks on advanced mathematical models and statistical optimization techniques for their analyses. The highly objective and transparent decision support they generate are valuable insights for any investor. Since 1999, their expertise has guided private investors with web-based subscriptions, as well as financial institutions, brokerages and media with technical analyses.

With a strong B2B presence, Investtech was identifying potential opportunities to expand into the mass consumer market - addressing citizens seeking expert advice on making informed choices for purchasing stocks. This marked the beginning of a long standing partnership with Creo from June 2010.

Despite being a technically dense topic, we worked together to create a product that has made significant strides in guiding investment decisions across demographics. This has been possible with a thoughtfully built mobile application offering simple features, to educate the everyday consumer with bite-sized content. These readily comprehensible chunks of knowledge, rooted in research on mathematical pattern recognition, statistical optimisation and behavioural finance, are empowering citizens with the power of choice.

Whether it is about tools to help find the best stocks, or about keeping a tab of indicators worth paying attention to, Investtech is harnessing research and technology to navigate the complexities of the transforming financial ecosystem. The exclusive partnership with Creo goes beyond technology, with cracking an outstanding conceptualization - creating the B2C market through a mobile application. Grossing half a million USD in revenue in today’s cut-throat competition, Investtech continues to be a top grossing finance app, nudging citizens towards promising investments for tomorrow.

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